Welcome to Frieda's
Where Tradition Meets Taste — Since Day One.
Family-owned specialty produce business bringing unique and exotic fruits, vegetables, and ethnic ingredients to retailers and chefs across America.
Where Tradition Meets Taste — Since Day One.
Family-owned specialty produce business bringing unique and exotic fruits, vegetables, and ethnic ingredients to retailers and chefs across America.
A Legacy of Innovation and Authenticity
Frieda's is a proudly family-owned business rooted in innovation, authenticity, and a passion for fresh food. Based in Anaheim, California, we've spent decades helping retailers and chefs discover unique and specialty produce that turns everyday meals into something extraordinary.
Founded by trailblazer Frieda Rapoport Caplan, the legacy lives on through the next generation:
Co-Owner & CEO
Co-Owner & Executive Vice President
As a women-led, second-generation company, Frieda's is built on values that matter: integrity, relationships, innovation, and quality.
Bringing Uncommon Produce to Market
Discover unique and hard-to-find fruits from around the world, carefully sourced and delivered fresh to your business.
Authentic ethnic vegetables and ingredients that bring diversity and authenticity to your culinary offerings.
Leverage our decades of experience and trusted relationships across the global supply chain.
Educational resources and retail support to help you successfully market and sell specialty produce.
Tailored wholesale solutions designed to meet the specific needs of your business and customers.
Your Strategic Produce Partner
Industry leaders in specialty and ethnic produce with unmatched expertise and market knowledge.
Decades of produce innovation and trendsetting, always ahead of market trends and consumer demands.
Trusted by national grocery chains and foodservice partners across the United States.
Personalized service from a close-knit leadership team that understands your business needs.
Deep-rooted relationships across the supply chain ensuring quality and reliability.
Ready to bring something fresh to your shelves or kitchen? Let's talk.